IT Strategy & Consulting

The way business is conducted online is constantly developing and changing. Websites that were effective just a few years ago quickly become outdated, losing relevance to customers and slipping in market position. Without a fresh flow of input and site renovations, a website will dry up, becoming an online ghost town. TheSmartPoint can help you decide how to revitalize your online business, and create the type of website that stays fresh, relevant, and dynamic in the age of mobile communications, RSS feeds, social networking, and rapidly developing web content. TheSmartPoint helps you create an optimal website, ready to move forward in the ever-accelerating world of online commerce.

Web & Logo Design

The design of a website serves a twofold purpose, to clearly present the site's content in a way that is visually intuitive and convenient to users and to provide a structure that functions well behind the scenes for the site administrators. Additionally, your business logo must be clear, simple, and recognizable, ready to be integrated into your website, emails, powerpoint presentations, social media presence, and advertisements. TheSmartPoint works to integrate the design and functionality of the your website into a comprehensive system, optimizing your corporate identity for the web. We can also integrate your existing business plan, logo, and workflow into your website, helping you move seamlessly into the stream of online commerce.

Content Management System (CMS)

Every website has different needs, ranging from a simple "online business card" that presents contact and networking information, to a fully integrated business website providing product presentation, ordering and payment, automated product fulfillment, and customer support. TheSmartPoint finds the right solution for your business, making it easy for you or your site administration to develop and publish text, images, and video, present and update products, and stay on top of the ever-changing online business world. We will help you choose from Content Management Systems (CMS) ranging from the renowned Joomla! to our own customized CMS WANDA, CLARA, and GOMEZ, all tailored to fit your website.

Search Engine Optimization (SEO)

One of the most important aspects of an active website is the way it appears in internet search engines (Google, Yahoo!, Bing, etc.). Simply put, the higher a website ranks, the more visitors - and potential customers - will visit the site. For a site to be well-ranked by popular search engines, there are reams of requirements ranging from the user's content to the way the code of the website is written. Search Engine Optimization (SEO) is no longer a simple process, and TheSmartPoint is up to the task of getting your site optimal placement in search engines. In addition to SEO, we offer web traffic analysis and reports to help you adjust to changes in the marketplace, as well as support and consulting for integrating social networking into your site.

Web & Mobile Apps Development

Websites are no longer complete without the ability to integrate with a myriad of mobile devices (iPad, iPhone) for site visitors and administrators alike. TheSmartPoint is up-to-date on the why's and how's of the mobile world and will make your site compatible with the myriad functions of mobile communications. We offer consulting and development for apps based on PHP, .NET, X-HTML and other languages for PC applications, Internet, Intranet and mobile devices such as iPhone and iPad. We can also integrate back end services, such as order fulfillment and production on demand, helping you securely automate important but otherwise time-consuming business functions.

Web & Email Hosting

Beyond the design and implementation of a successful website, lie the day-in, day-out realities of online businesses; the need for a fast, reliable server, email and mobile communications, payment processing, security, and data backup. Do-it-yourself web hosting companies serve too many customers to provide the reliability, security, and fast response that a serious business requires. TheSmartPoint can host your Email and Website on our high-availablity servers or find the right provider for all of your daily requirements based on your website's user traffic, content, and communications and security requirements.